Online shopping in developing economies like India has boomed despite the recession, joblessness and slowing economy. The growth has been almost 42 % between October to December 2008 as compared to the period between July- September 2008; the figures have been compiled in a survey conducted by Visa, a debit and credit card issuer.
The average expenditure of online shoppers in the country has been $ 3,442 and this places it at the third rank in Asia-Pacific region, just below that of Hong Kong and Singapore. According to the survey 81 % of the respondent shave expressed their desire and willingness to purchase goods and services through Internet on a regular basis as they found the shopping experience trouble free and effortless.
The recession has driven this market in a positive fashion as people have become more concerned about the economy of the purchases and they are developing a tendency to surf the Internet, compare prices and shop the cheapest of the available quality product or services.
Travel was the largest contributor in the online shopping as people got lots of cheap online shopping deals in the air tickets. Apart from this, hotel accommodation has also been a major contributor. Purchase of shoes and apparels have also been carried in a major way through online retail shops, as has been stated in the survey.
The average amount on international purchases has been $350 and is slated to increase in the near future if the indications in the survey are to be believed.
The average expenditure of online shoppers in the country has been $ 3,442 and this places it at the third rank in Asia-Pacific region, just below that of Hong Kong and Singapore. According to the survey 81 % of the respondent shave expressed their desire and willingness to purchase goods and services through Internet on a regular basis as they found the shopping experience trouble free and effortless.
The recession has driven this market in a positive fashion as people have become more concerned about the economy of the purchases and they are developing a tendency to surf the Internet, compare prices and shop the cheapest of the available quality product or services.
Travel was the largest contributor in the online shopping as people got lots of cheap online shopping deals in the air tickets. Apart from this, hotel accommodation has also been a major contributor. Purchase of shoes and apparels have also been carried in a major way through online retail shops, as has been stated in the survey.
The average amount on international purchases has been $350 and is slated to increase in the near future if the indications in the survey are to be believed.
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